What makes a great logo?

Familiarity is the key to growing your business. Logo establishes your identity and helps your business attract new customers. It creates a positive, long-term impression.

Your logo should create immediate impact, have a distinct look and most importantly reflect your business.

When a new business must compete with established companies, a quality logo is one of the easiest ways to gain credibility and professionalism. A logo design adds visual appeal to any document or website, and thus increases the impact of your promotional material.

A well-designed logo should be fresh and original. The design should be clear and the recall rate should be high. It should look as good on a business card as it does on your website. A good logo must reproduce well in black and white or grayscale for use on newspaper ads and other print documents.

EPS (Encapsulated PostScript): EPS can contain both vector and bitmap graphics and is supported by virtually all graphic, illustration, and page-layout programs. The EPS format is used to transfer PostScript language artwork between applications and can be easily exported from most graphics and desktop publishing applications.

GIF (Graphics Interchange Format): GIF, a graphic file format is designed to use a minimum of disk space and be easily read and exchanged between computers. This format is commonly used to publish images of 256 colours or less to the Internet.

JPEG (Joint Photographic Experts Group): JPEG format is commonly used to display photographs and other continuous-tone images in hypertext mark-up language (HTML) documents over the World Wide Web. It retains all colour information but reduces file size by selectively discarding data using superior compression techniques.

It is critical for our design team to understand the nature of your business, market place, and what the competition is doing, as well as any pre-conceived ideas about your logo.