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What are brands?

If you think that only Fortune 500 companies, like Coca Cola and Microsoft have brands, think again. Every company has a brand image - be it the dentist next door or your local pizza parlour. The difference lies in whether the brand image is good or bad.

Branding is the process of creating an association between a perception and a product, service or company. For example, through product packaging and advertising, Coca Cola has created an association between many different objects and its brands. The hourglass shaped bottle, the red and white colors, and even the font of its logo together make Coca Cola distinctive from competitors. (Assael, 1998).

Why is Branding important to you?

Simple. Good Brands make selling easier.

A good brand builds trust and brings credibility to your company. When you want to create a good brand, you have to develop brand assets. Brand assets are any form of marketing and include slogans, logos, advertisements, brochures, and other types of promotional material. These tools create a meaningful identity and persuade your audience to take action.

Seeing is believing

Brands need to evoke the right emotive response. That is why most brand experiences are visual.

A brand's identity helps shape brand image and supports integration. Therefore you need to adopt a distinctive, common and standardised brand language across all your marketing strategies. This language must include logo, typography, colors, textures, tone of voice, etc.

Visual integrity is achieved through balanced layout, formatting, creative photography and imaging. Electronic templates and guidelines provide a uniform look that ensures the integrity and clarity of your message.

Corporate Identity & Print Design Services

	Corporate logo design - Your logo should create immediate impact, have a distinct look and most importantly reflect your business. A professionally designed logo is a must for anyone who has a product or service that they want to promote. More »

	Stationery design - Your business card and letterhead introduces you to potential clients and prospects and is one of the least expensive forms of advertising.

	Advertising print design - A good copy, an effective punch line, a well-designed layout and attractive photography are attention grabbers. Most advertisers introduce the benefit directly in the headline while others prefer to generate a curiosity appeal.

	Catalogue print design - Catalogues display your services to clients or customers. A good copy should include a detailed description of your services, photographs of your products and most importantly the benefits of your service.

	Direct Mailers design - Direct mailers establish a rapport with your clients and customers. They address the customer directly and help build loyalty. Direct mailers can be used to introduce new products. You can also send seasonal greetings through direct mailers.

	Promotional print design - Well written and attractively designed promotional materials are very useful marketing tools. They allow your audience to find out detailed information about your business and build brand awareness. Newsletters, flyers and posters allow you to send out information about recent and upcoming events.

	Annual / Financial reports - Annual reports contain a review of the year in terms of the performance, key events and future plans. They are useful for disseminating information to people interested in your business and are also used for evaluating your business performance.

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